Your market moves.Adapt moves with it.
Adaptive Context is the intelligence at the centre of Adapt. It reads 7.9 million UK businesses and everything your team does, works out what matters now and puts five agents to work on it. You approve what goes out.
Illustration. The businesses and people are made up.
Finding the business
is the easy part.
Then comes the research, the first message, the follow-up, the call back and the deal. When each step lives in a different tool, the reason you got in touch, what they said and what you promised get left behind. Research eats selling time, follow-ups slip and nobody can say which activity actually wins business.
Every handover between tools drops something.
One brain.
Every move.
Every source feeds it, every agent works from it and every result goes back into it. That is how the next decision starts smarter than the last one.
Hi Sarah, congratulations on joining the board at Marsh & Keel…
- 01
Something changes
A director is appointed, an enquiry lands, a prospect replies, a call ends. Adaptive Context hears it, day and night.
- 02
It lands in context
The change is tied to the right business and the right person, next to everything your team already knows, with its source and date beside it.
- 03
The right agent picks it up
Search finds, Insights explains, Engage writes, Vela runs the work and Optimise learns. Each one starts with the full picture.
- 04
You approve
Drafts, campaign starts and paid actions wait for your OK. Nothing goes out in your name without it.
- 05
The result comes back
Replies, calls and deal movement return to the same record, so the next move is made with what actually happened.
Describe it once.
Adapt keeps it running.
Tell Vela what you want in plain English. It builds the workflow from your own people, fields and audiences. You test it, switch it on, and every run comes back with its evidence.
Illustration. The businesses and people are made up.
Five specialists.
One brain behind them.
Each agent has one job and works from the same context. What one of them finds, the next one uses. What Optimise learns goes back to Search, and the loop goes round again.
Click it.
Or call it.
Work in Adapt, or bring the same context into Claude, ChatGPT, Cursor and any MCP client. Same records, same permissions, same approvals.
and any MCP clientRight facts.
Right moment.
Context is only worth acting on if it's true. Every phone number, email, website and director on the UK book shows where it came from and how sure we are. Adaptive Context turns those facts into your next move.
They opened a second site in Headingley last month.
Dr Amir Holt, director. Email proven today.
An opener about running two practices, in your voice.
Waiting for your OK. Then a follow-up on day 5.
Illustration. The businesses and people are made up.
We had to adapt to sell. So we built the platform that adapts with you.
Adapt began with a practical problem: finding the right UK businesses and turning that into conversations, opportunities and customers. The information had to be right. But its value depended on what happened next: who to approach, what to say, when to follow up and what came back.
As more of that work was shared, it had to be clear enough for someone else to pick up, with the evidence, the conversations and the promises staying with the opportunity. That is Adaptive Context: accurate UK market data, joined to the work of selling, with one brain keeping it useful as things change.
Your market changes.
Your context should too.
For anyone selling into UK businesses, from here or from abroad.